Media kit
Everything a journalist, partner or designer might reasonably ask for — in one page. Assets are simple SVGs and you may use them to refer to the service in editorial context.
What AbuDhabiDesk is
AbuDhabiDesk is an independent Abu Dhabi desk for online Hafilat card recharge. The site does one thing well: a three-field bus card recharge form that continues to a secure billing page, with an optional balance-check tool. There is no app, no account and no service fee on top of the top-up amount. It is not the transport operator and not affiliated with any government authority.
Logos
Two colour variants of the wordmark, plus the favicon. All three are inline SVG — clean at any size and safe on light or dark backgrounds.
- Primary logo (dark on light) —
logo.svg - Reverse logo (light on dark) —
logo-light.svg - Favicon —
favicon.svg
Please keep the logo in one solid colour from the palette below. Do not rotate, stretch or set inside a container that changes the negative space.
Palette
Bus green
#3d8a49
Signal amber
#f4a83a
Paper
#faf8f2
Ink
#1c2721
Ink soft
#4c5a55
Typography
Headings in Instrument Serif. Body in Onest. Arabic in Cairo. All three are open-source families and served from Google Fonts.
Naming
Please write the name as AbuDhabiDesk, one word, no space, capital A and D. On second reference you can use "the desk". Avoid abbreviations that could be mistaken for a government body.